Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.
As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign.
Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. The results should also include information on how to reach this target audience.
A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.
Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.
The aesthetic attraction of a website can greatly contribute to how the website is viewed by the members of the take goal audience. A website which is expected to attract the attention of an older generation gone more conservative tastes should optional attachment together happening muted colors, tidy design and conservative graphics. This will by now to ensure the set sights on audience enjoys the website. Conversely if you are looking to attraction to a younger audience considering more intensely developed viewpoints you might chose to design the website once bold colors, eye catching graphics and creative design features.
The copy you include on your website should also take your target audience into consideration.
Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.
Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience.
You may wish to include audio and video clips on your website but these clips should appeal to the target audience. For example if your website sells skateboards you might consider incorporating audio clips from punk rock bands as opposed to country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture. Keeping these details in mind is very important for Internet marketing.
But there are many ways to accomplish that. What is right for one company might not be right for another.
The key is to analyze the entire market, come up with a revenue goal, and explore how to reach said goal in the most efficient way possible.
Increasing your market share or sales might depend simply on visibility, or it might depend on more specific factors. Such as a solid network, good press, or finding the right business partner.
Have you considered exhibiting at a trade show?
A trade show is the only place where you can engage a huge amount of press, customers and other businesses very personally over such a short time. It is probably the most cost effective marketing method out there.
But very few know how to make the most of its potential…
We will craft a unique strategy based on your product or service to make your exhibition the most memorable and attention grabbing one. We also make sure you’re exhibiting at the most relevant event or trade-show to make sure you reach the right demographic. We will design your booth and all accompanying accessories. We provide creative and unique solutions that help your product stand out in the crowd.
Our service is unique and arguably the most cost effective marketing method out there. However, it is definitely the most exciting one. Ask us about it!
- Johny (John-Erik) Krahbichler is an exhibition specialist at Soliton Solutions and an experienced tech-journalist. Mr. Krahbichler's expertise is in consumer electronics
Currently Johny is using his experience from covering trade shows such as the CES to work with trade show exhibition marketing.