Author: Johny Krahbichler

Press Release: European IP Agency Hires Patent Attorney Specializing in Chemistry

[Helsingborg Sweden 2020-08-03]European Intellectual Property boutique KIPA AB has hired Iceland based Thorlakur Jonsson (Þorlákur Jónsson) to handle new cases relating to chemistry, biotechnology and pharmaceuticals. He has a Ph.D. degree in Biological Chemistry from the University of California, Berkeley. Thorlakur has over 25 years of R&D experience in academic and industrial settings, many of which […]

To succeed at a trade show you need to have a plan!  Know your goal.What are you trying to accomplish? Sales, brand recognition, or finding business partners?Have a plan to get it done.Statistics show that exhibitors with a well thought out strategy get significantly better results. Since our specialty lies in trade show exhibition we know […]

Most Common Mistakes When Publishing & Distributing a Press Release

 All set to send your next press release? Hang on a second.Before you let fly and distribute your story, are you about to make any fatal errors? The last thing you want is to annoy the journalists on your target list. It might leave you with no coverage at all.Here are some common mistakes people […]

Press Release Distribution Services Price Comparison

Finding a good press release distribution service can be difficultYou need to consider pricing vs reach, how many industries your selected service targets, the quality of their contacts. To help you we have gathered the prices and features of some of the best Press release distribution services.We only included services that send the press release out for […]

The only PR firm that takes care of everything surrounding your trade show exhibition. Here you can learn about Soliton Solutions unique full exhibition package.  ⇓  Strategy We analyze your market position to pinpoint what actions will best benefit your business. The strategic document will be the foundation of your entire exhibition.   ⇓  Marketing Materials Using […]

Press Release: IP Firm KIPA Makes Major Push To Aid IP Cooperation Between China and Europe

[Helsingborg, Sweden 2019-11-05] The European IP system can be a thorny jungle. Don’t let that stop you from doing business in the world’s second largest economy!  With their slogan “Your Guide in the IP Jungle ®” KIPA (Krahbichler Intellectual Property Advisors) aims to bridge the gap between Chinese and European businesses.   KIPA has earned a reputation as […]

Sony’s Hype Strategy ‘The Pathway to Wow’

CES Sony Keynote: ‘The Pathway To Wow’     Kazuo Hirai, CEO of Sony held a keynote at the 2014 CES (Consumer Electronics Show) which did not disappoint. He talked about the true goal of Sony corporation, which according to Kazuo is not to make using technology more convenient, but to elicit an emotional response […]

Why Tech Startups Need to Exhibit at Trade Shows

stand out at tech trade shows

There’s a reason hundreds of thousands of people attend trade shows like the CES in Vegas. Trade show floors are buzzing with action as thousands of attendees search for solutions that meet their companies unique needs. With a carefully thought out marketing strategy your brand can stand out from the rest and gain incredible results. […]

CES Media Trailblazers Program, An Opportunity For Inexperienced Journalists To Cover The CES

CES 2020 Media Trailblazers recruits journalists who have never attended the show or are relatively new to CES. Media should cover technology, business or a relevant CES technology topic or marketplace. The program provides this emerging group of journalists with a chance to attend CES. In its second year, the program will award emerging journalists and […]

Peak Creativity: Building an Amusement Park in Your Booth at the CES

The CES (Consumer Electronics Show) in Las Vegas is known for featuring creative exhbition booths and viral gimmicks. But this one is on a whole new level. To promote Google’s Google Assistant they built a ride that is similar to ‘It’s a small small world’ at Disney Land.The ride featured examples of what can be done […]

Top