Author: Johny Krahbichler

Sony’s Hype Strategy ‘The Pathway to Wow’

CES Sony Keynote: ‘The Pathway To Wow’     Kazuo Hirai, CEO of Sony held a keynote at the 2014 CES (Consumer Electronics Show) which did not disappoint. He talked about the true goal of Sony corporation, which according to Kazuo is not to make using technology more convenient, but to elicit an emotional response […]

Why Tech Startups Need to Exhibit at Trade Shows

stand out at tech trade shows

There’s a reason hundreds of thousands of people attend trade shows like the CES in Vegas. Trade show floors are buzzing with action as thousands of attendees search for solutions that meet their companies unique needs. With a carefully thought out marketing strategy your brand can stand out from the rest and gain incredible results. […]

CES Media Trailblazers Program, An Opportunity For Inexperienced Journalists To Cover The CES

CES 2020 Media Trailblazers recruits journalists who have never attended the show or are relatively new to CES. Media should cover technology, business or a relevant CES technology topic or marketplace. The program provides this emerging group of journalists with a chance to attend CES. In its second year, the program will award emerging journalists and […]

Peak Creativity: Building an Amusement Park in Your Booth at the CES

The CES (Consumer Electronics Show) in Las Vegas is known for featuring creative exhbition booths and viral gimmicks. But this one is on a whole new level. To promote Google’s Google Assistant they built a ride that is similar to ‘It’s a small small world’ at Disney Land.The ride featured examples of what can be done […]

How Much Do You Walk at a Trade Show?

It all depends on the size of the show and the exhibition halls. The CES is the worlds largest consumer electronics show and so makes for a pretty good example.It all depends on the size of the show and the exhibition halls. The CES is the worlds largest consumer electronics show and so makes for […]

CeBIT Changes Name to TWENTY2X

Former CeBIT, Hannover changes name to TWENTY2X The tech trade show in Germany known as CeBIT which is now cancelled announced the name change on their Facebook page on the 12th of July 2019. The show organizers describe the event like this: Three days of concentrated expertise for decision-makers and IT staff: Here you will […]

Exciting Product Photography for Consumer Electronics

Soliton solutions also offers product photography.We take professional photos in exciting and unusual settings that match your product and make it stand out fromt he crowd.Please leave us a message and let us know what the product is and what you have in mind.More samples:IEC Shine EarbudsLifeProof Fre PowerLepow ProductsTesla 70DVarious

How to Stand out over Your Competition at Trade Shows

funny ad the next big thing is here not you soliton ces

Don’t let this happen to you!This article is based on a talk that Soliton Solutions hosted at the 2018 Game Developer Conference in Poznan, PolandGetting the attention of press and media is crucial when exhibiting. So how do you get a journalist to write about you, when there are hundreds of interesting exhibitors to compete […]

How to manage an international project team

The world is getting smaller.Well, it isn’t physically getting smaller but that is one way of saying that global communications have become so fast paced that the world is really one community in a lot of ways. With the advent of the internet, email, instant messaging and VOIP, it is entirely possible to do business […]

GIC 2018 Talk, “How To Create Media Buzz At Trade Shows”

Soliton Solutions hosted a talk on creating media buzz and hype at this years Game Developer Conference in Poznan, Poland This article will let you catch up on the basics even if you missed the talk Getting the attention of press and media is crucial when exhibiting. So how do you get a journalist to […]

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