Entering a brand new market can be difficultA great way to reach many potential new customers in a previously unexplored market is to exhibit at a trade show in said new market.A Swedish Intellectual property firm trusted Soliton Solutions with this grand task. We created a strategy, designed and built a booth, marketing materials and […]
Covid-19 notice:This is a great time to start planning for next year’s exhibitions. Of course this year has seen most trade events being cancelled. Therefore we expect a big boom when they well do reopen. Which means all benefits will be increased, such as press exposure, investments and new potential clients. But it also means […]
There’s a reason hundreds of thousands of people attend trade shows like the CES in Vegas. Trade show floors are buzzing with action as thousands of attendees search for solutions that meet their companies unique needs. With a carefully thought out marketing strategy your brand can stand out from the rest and gain incredible results. […]
Read the full press release:PRESS RELEASE: Peter Burö (M.Sc. Electronics and Computer Engineering) Former Volvo, SKF Joins KIPA as European Patent AttorneyMedia mention in World Intellectual Property Review :Read now:European firm KIPA hires signal processing specialistMedia mention in iprefresh:Read now: Peter Burö joins boutique IP firm in SwedenMedia mention: Intellectual Property MagazineRead now: Peter Burö […]
Don’t let this happen to you!This article is based on a talk that Soliton Solutions hosted at the 2018 Game Developer Conference in Poznan, PolandGetting the attention of press and media is crucial when exhibiting. So how do you get a journalist to write about you, when there are hundreds of interesting exhibitors to compete […]
It does not matter what project you are going to undertake. It is not important what industry you are going to be assessing. What is important is you know what you are going to do. You must as questions. You must find what it is the client wants. Presented is a list of obvious questions […]
This is an extremely difficult question to answer because there are so many complex factors involved. Specifically the techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the […]
Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and […]
The GIC (Game Industry Conference) is Europe’s largest game developer conference. It’s hosted right next door to the more general gaming and esports event PGA (Poznan Game Arena). This year we will be hosting a talk about exhibiting at trade shows, with focus on how to get attention from media and press.
Now I will let you in on a method that will boost your startup significantly. Whether your goal is increasing revenue, creating brand recognition, or just networking. At this point your endeavor in creating a successful startup is looking promising. You’ve finished your project plan and received funding. Hopefully you have dedicated part of your […]