Entering a brand new market can be difficultA great way to reach many potential new customers in a previously unexplored market is to exhibit at a trade show in said new market.A Swedish Intellectual property firm trusted Soliton Solutions with this grand task. We created a strategy, designed and built a booth, marketing materials and […]
There’s a reason hundreds of thousands of people attend trade shows like the CES in Vegas. Trade show floors are buzzing with action as thousands of attendees search for solutions that meet their companies unique needs. With a carefully thought out marketing strategy your brand can stand out from the rest and gain incredible results. […]
The CES (Consumer Electronics Show) in Las Vegas is known for featuring creative exhbition booths and viral gimmicks. But this one is on a whole new level. To promote Google’s Google Assistant they built a ride that is similar to ‘It’s a small small world’ at Disney Land.The ride featured examples of what can be done […]
Marketing and Advertising, though they sound similar they’re really not.Advertising is just a section of the larger game referred to as selling. selling encompasses complete conceptualization of a complete right from analysis to planning to advertising to sale. Advertising, on the opposite hand could be a element of the selling method that is nothing however […]
Don’t let this happen to you!This article is based on a talk that Soliton Solutions hosted at the 2018 Game Developer Conference in Poznan, PolandGetting the attention of press and media is crucial when exhibiting. So how do you get a journalist to write about you, when there are hundreds of interesting exhibitors to compete […]
Soliton Solutions hosted a talk on creating media buzz and hype at this years Game Developer Conference in Poznan, Poland This article will let you catch up on the basics even if you missed the talk Getting the attention of press and media is crucial when exhibiting. So how do you get a journalist to […]
Agile analysis is being spoken of more and more frequently in the world of business analysts. This form of analysis is becoming more and more popular as the next generation of business owners comes into play. It is a more hands on approach to the business analysis. There is more communication. Face to face discussions […]
It does not matter what project you are going to undertake. It is not important what industry you are going to be assessing. What is important is you know what you are going to do. You must as questions. You must find what it is the client wants. Presented is a list of obvious questions […]
This is an extremely difficult question to answer because there are so many complex factors involved. Specifically the techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the […]
Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and […]