Year: 2019

Sony’s Hype Strategy ‘The Pathway to Wow’

CES Sony Keynote: ‘The Pathway To Wow’     Kazuo Hirai, CEO of Sony held a keynote at the 2014 CES (Consumer Electronics Show) which did not disappoint. He talked about the true goal of Sony corporation, which according to Kazuo is not to make using technology more convenient, but to elicit an emotional response […]

Why Tech Startups Need to Exhibit at Trade Shows

stand out at tech trade shows

There’s a reason hundreds of thousands of people attend trade shows like the CES in Vegas. Trade show floors are buzzing with action as thousands of attendees search for solutions that meet their companies unique needs. With a carefully thought out marketing strategy your brand can stand out from the rest and gain incredible results. […]

CES Media Trailblazers Program, An Opportunity For Inexperienced Journalists To Cover The CES

CES 2020 Media Trailblazers recruits journalists who have never attended the show or are relatively new to CES. Media should cover technology, business or a relevant CES technology topic or marketplace. The program provides this emerging group of journalists with a chance to attend CES. In its second year, the program will award emerging journalists and […]

Peak Creativity: Building an Amusement Park in Your Booth at the CES

The CES (Consumer Electronics Show) in Las Vegas is known for featuring creative exhbition booths and viral gimmicks. But this one is on a whole new level. To promote Google’s Google Assistant they built a ride that is similar to ‘It’s a small small world’ at Disney Land.The ride featured examples of what can be done […]

The Difference Between Marketing and Advertising

close up of lcd screen pattern

 Marketing and Advertising, though they sound similar they’re really not.Advertising is just a section of the larger game referred to as selling. selling encompasses complete conceptualization of a complete right from analysis to planning to advertising to sale. Advertising, on the opposite hand could be a element of the selling method that is nothing however […]

How Much Do You Walk at a Trade Show?

It all depends on the size of the show and the exhibition halls. The CES is the worlds largest consumer electronics show and so makes for a pretty good example.It all depends on the size of the show and the exhibition halls. The CES is the worlds largest consumer electronics show and so makes for […]

CeBIT Changes Name to TWENTY2X

Former CeBIT, Hannover changes name to TWENTY2X The tech trade show in Germany known as CeBIT which is now cancelled announced the name change on their Facebook page on the 12th of July 2019. The show organizers describe the event like this: Three days of concentrated expertise for decision-makers and IT staff: Here you will […]

Exciting Product Photography for Consumer Electronics

Soliton solutions also offers product photography.We take professional photos in exciting and unusual settings that match your product and make it stand out fromt he crowd.Please leave us a message and let us know what the product is and what you have in mind.More samples:IEC Shine EarbudsLifeProof Fre PowerLepow ProductsTesla 70DVarious

The 2019 State of Content Marketing [Infographic]

Are you considering where to invest your marketing budget this year? Want to know how your content strategy measures up against other brands? The team from Zazzle Media share the stats you need to know from their recent survey in this infographic. They break things down as follows: Marketing […] Source www.socialmediatoday.com

Media mentions for Press release: “European firm KIPA hires signal processing specialist”

press mention kipa soliton solutions pr

Read the full press release:PRESS RELEASE: Peter Burö (M.Sc. Electronics and Computer Engineering) Former Volvo, SKF Joins KIPA as European Patent AttorneyMedia mention in World Intellectual Property Review :Read now:European firm KIPA hires signal processing specialistMedia mention in iprefresh:Read now: Peter Burö joins boutique IP firm in SwedenMedia mention: Intellectual Property MagazineRead now: Peter Burö […]

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