Category: Branding

Keep It Trendy In 2020 With These 20 Promotional Items

2020 is going to bring big things, you just know it. Undoubtedly you have some pretty important events planned this year (trade shows and conferences to start), and you’re probably planning on some promo swag, too.  But what else is new? Better promotional items, that’s what. Marketing has evolved into more than just product sales – it’s about […]

To succeed at a trade show you need to have a plan!  Know your goal.What are you trying to accomplish? Sales, brand recognition, or finding business partners?Have a plan to get it done.Statistics show that exhibitors with a well thought out strategy get significantly better results. Since our specialty lies in trade show exhibition we know […]

Sony’s Hype Strategy ‘The Pathway to Wow’

CES Sony Keynote: ‘The Pathway To Wow’     Kazuo Hirai, CEO of Sony held a keynote at the 2014 CES (Consumer Electronics Show) which did not disappoint. He talked about the true goal of Sony corporation, which according to Kazuo is not to make using technology more convenient, but to elicit an emotional response […]

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