Former CeBIT, Hannover changes name to TWENTY2X

The tech trade show in Germany known as CeBIT which is now cancelled announced the name change on their Facebook page on the 12th of July 2019.

The show organizers describe the event like this:

Three days of concentrated expertise for decision-makers and IT staff: Here you will learn everything about digital innovations – always with practical relevance and benefit for your business. At the Expo, numerous first-rate exhibitors will be presenting the latest business solutions for you – from data management to IT security. Targeted networking activities and areas offer plenty of opportunities to discuss trade fair content as well as to make new contacts and cultivate existing ones. The conference will also include superb speakers, who will present their topics and best-practice cases at first hand. - Twenty2X
TWENTY2X is a B2B event where topics and services for small and medium-sized enterprises (50–5000 employees) are presented and discussed. It is aimed at IT decision-makers and professionals, CEOs and managing directors, CXOs, startups, investors, research departments and specialists in the focus topics. Our visitors primarily hail from Austria, Germany and Switzerland. We are therefore pleased to welcome exhibitors from all over the world that offer IT solutions for the DACH region. - Twenty2X

The event takes place on 2020, 17 - 19 March in Hanover

twenty2x reasons to visit
twenty2x formerly cebit is announced 2020
TWENTY2X, Hannover announcement

Full press release:

Hannover. In March 2020, the new digital trade fair TWENTY2X will be launched in Hanover. The focus is on IT technologies and their potential applications in the various business processes for digitizing SMEs. These are application scenarios that are on the agenda of decision-makers and IT managers to ensure the future viability and security of the respective company.

TWENTY2X will be held in Halls 7 and 8 and in the Convention Center on three days, from Tuesday, 17th, to Thursday, March 19th. Partners of the fair with accompanying congress are the Federal Association of IT-Mittelstand BITMi, the Association of Internet Economy eco, the IT User Association VOICE and the Federal Association of German Startups BVDS.

TWENTY2X as "Digital Enabler" for medium-sized businesses
TWENTY2X sees itself as a "digital enabler" for medium-sized companies and is primarily aimed at small and medium-sized companies in the DACH region. Above all, CEOs and IT decision makers from SMEs and startups, IT experts and consultants are addressed.

"Our goal is to help small and medium-sized companies in digitization in particular, to make them fit for the future and to strengthen them in the respective competitive environment," emphasizes Dr. med. Andreas Gruchow, Member of the Board of Deutsche Messe AG. "With the new B2B event TWENTY2X, we offer SMEs everything they need to position themselves well for the coming years: concrete solutions, state-of-the-art technologies, best practices and reliable decision-making fundamentals."

TWENTY2X has strong partners on board with BITMi, eco and VOICE
TWENTY2X has got strong partners on board for the conception and development of the new fair. For the Federal Association of IT-Mittelstand BITMi, the TWENTY2X comes just at the right time to give medium-sized IT providers the opportunity to present themselves in an environment tailored precisely to their needs and to prepare their customers for the challenges of the future. "As the largest trade association for exclusively medium-sized IT companies in Germany, we welcome the new digital trade fair, as it offers our member companies an optimal sales platform." Especially for medium-sized companies, the TWENTY2X is an efficient instrument for generating new customer contacts. " Oliver Grün, President of BITMi.

"eco eV stands for the development of markets in the area of ​​Internet and digital technologies.The Internet plays a major role in the modernization of business models of medium-sized companies.We are convinced that especially small and medium-sized companies in Germany their potential in the international If we want to keep the economic engine of medium-sized companies going, we need to support small and medium-sized companies in Germany more closely with digitization, which is why we advocate as an association of the Internet economy The clear orientation of the TWENTY2X to the SME sector provides the ideal platform for the internet industry and user companies to exchange ideas with each other in order to find common competitive solutions ", says Alexander Rabe, CEO of the eco -Verbands.

The Federal Association of IT users VOICE sees the TWENTY2X as a new, medium-sized marketplace for the exchange of ideas, best practices and solutions for digitization. "Particularly medium-sized application companies, which represent our association in large numbers, benefit in their digitization efforts from best practices of other companies and concrete, quickly deployable digitization solutions." That's why the concept of the TWENTY2X convinces us ", explains Dr. med. Hans-Joachim Popp, Chairman of the VOICE Presidium.

TWENTY2X strengthens competitiveness of medium-sized companies
According to a recent study by the state development bank KfW, the digitization of small and medium-sized enterprises is progressing slowly in Germany. This requires further investment, as there is a considerable need to catch up. Between 2015 and 2017, 30 percent of the 3.76 million SMEs invested in the use of new or improved digital technologies. According to the KfW, there is a danger that smaller companies in particular will be suspended in the modernization of their business processes and the development of new, digital business models, thereby causing disadvantages in terms of competitiveness.

According to surveys by the KfW, the most important topics for medium-sized companies are the digitization of contact with customers and suppliers (56 percent of respondents), the renewal of IT structures (53 percent), the development of specific know-how (38 percent), the reorganization of workflows (25 percent) and the introduction of new ones

Author Profile

Johny Krahbichler
Johny (John-Erik) Krahbichler is an exhibition specialist at Soliton Solutions and an experienced tech-journalist. Mr. Krahbichler's main expertise lies is in the consumer electronics industry as well as business & marketing strategy.

Currently Johny is using his experience from covering trade shows such as the CES to work with trade show exhibition marketing.