2020 is going to bring big things, you just know it. Undoubtedly you have some pretty important events planned this year (trade shows and conferences to start), and you’re probably planning on some promo swag, too. But what else is new? Better promotional items, that’s what. Marketing has evolved into more than just product sales – it’s about […]
The CES (Consumer Electronics Show) in Las Vegas is known for featuring creative exhbition booths and viral gimmicks. But this one is on a whole new level. To promote Google’s Google Assistant they built a ride that is similar to ‘It’s a small small world’ at Disney Land.The ride featured examples of what can be done […]
It all depends on the size of the show and the exhibition halls. The CES is the worlds largest consumer electronics show and so makes for a pretty good example.It all depends on the size of the show and the exhibition halls. The CES is the worlds largest consumer electronics show and so makes for […]
Don’t let this happen to you!This article is based on a talk that Soliton Solutions hosted at the 2018 Game Developer Conference in Poznan, PolandGetting the attention of press and media is crucial when exhibiting. So how do you get a journalist to write about you, when there are hundreds of interesting exhibitors to compete […]
The world is getting smaller.Well, it isn’t physically getting smaller but that is one way of saying that global communications have become so fast paced that the world is really one community in a lot of ways. With the advent of the internet, email, instant messaging and VOIP, it is entirely possible to do business […]
Soliton Solutions hosted a talk on creating media buzz and hype at this years Game Developer Conference in Poznan, Poland This article will let you catch up on the basics even if you missed the talk Getting the attention of press and media is crucial when exhibiting. So how do you get a journalist to […]
It does not matter what project you are going to undertake. It is not important what industry you are going to be assessing. What is important is you know what you are going to do. You must as questions. You must find what it is the client wants. Presented is a list of obvious questions […]
This is an extremely difficult question to answer because there are so many complex factors involved. Specifically the techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the […]
Creating video games is an art, no doubt. The problem is that it isn’t easy to come up with ideas for video games. And even when we do get an idea, it doesn’t seem as fresh or exciting as we want it to be. The following offers a few ways you can generate some creative […]
Who are we and what do we do? A trade show is the only place where you can engage a huge amount of press, customers and other businesses very personally over such a short time. It is probably the most cost effective marketing method out there. But very few know how to make the most […]