At the Ballistic booth at CES 2014 you could thanks to the Oculus rift take the role of a smartphone wearing one of their shockproof cases. Quite exciting, the experience included getting dropped, lost and run over by a car. It ended with the phone being flushed down the toilet and eventually eaten by a fish.
Afterwards the people who went through the VR experience got a T-shirt, which was packaged in a way I’ve never seen a T-shirt packaged before.
Author Profile
- Johny (John-Erik) Krahbichler is an exhibition specialist at Soliton Solutions and an experienced tech-journalist. Mr. Krahbichler's expertise is in consumer electronics
Currently Johny is using his experience from covering trade shows such as the CES to work with trade show exhibition marketing.
