At the Ballistic booth at CES 2014 you could thanks to the Oculus rift take the role of a smartphone wearing one of their shockproof cases. Quite exciting, the experience included getting dropped, lost and run over by a car. It ended with the phone being flushed down the toilet and eventually eaten by a fish.
Afterwards the people who went through the VR experience got a T-shirt, which was packaged in a way I’ve never seen a T-shirt packaged before.
Author Profile
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Johny (John-Erik) Krahbichler is an exhibition specialist at Soliton Solutions and an experienced tech-journalist. Mr. Krahbichler's main expertise lies is in the consumer electronics industry as well as business & marketing strategy.
Currently Johny is using his experience from covering trade shows such as the CES to work with trade show exhibition marketing.
Latest entries
Branding2019.09.08Sony’s Hype Strategy ‘The Pathway to Wow’
Marketing & PR2019.08.06Why Tech Startups Need to Exhibit at Trade Shows
News2019.08.05CES Media Trailblazers Program, An Opportunity For Inexperienced Journalists To Cover The CES
Marketing & PR2019.08.02Peak Creativity: Building an Amusement Park in Your Booth at the CES
