At the Ballistic booth at CES 2014 you could thanks to the Oculus rift take the role of a smartphone wearing one of their shockproof cases. Quite exciting, the experience included getting dropped, lost and run over by a car. It ended with the phone being flushed down the toilet and eventually eaten by a fish.


Afterwards the people who went through the VR experience got a T-shirt, which was packaged in a way I’ve never seen a T-shirt packaged before.

Author Profile

Johny (John-Erik) Krahbichler is the CEO and main author of Gadgetzz, since 2009. While Mr. Krahbichler's expertise is in consumer electronics, his true passion is science, and educating the world about the universe we inhabit. He is also chairman of the non-profit organisation Scientific Literacy Matters .
Currently Johny is using his experience from covering trade shows such as the CES, to work with trade show exhibition marketing.