Category: Marketing

Sony’s Hype Strategy ‘The Pathway to Wow’

CES Sony Keynote: ‘The Pathway To Wow’     Kazuo Hirai, CEO of Sony held a keynote at the 2014 CES (Consumer Electronics Show) which did not disappoint. He talked about the true goal of Sony corporation, which according to Kazuo is not to make using technology more convenient, but to elicit an emotional response […]

The Difference Between Marketing and Advertising

close up of lcd screen pattern

 Marketing and Advertising, though they sound similar they’re really not.Advertising is just a section of the larger game referred to as selling. selling encompasses complete conceptualization of a complete right from analysis to planning to advertising to sale. Advertising, on the opposite hand could be a element of the selling method that is nothing however […]

Exciting Product Photography for Consumer Electronics

Soliton solutions also offers product photography.We take professional photos in exciting and unusual settings that match your product and make it stand out fromt he crowd.Please leave us a message and let us know what the product is and what you have in mind.More samples:IEC Shine EarbudsLifeProof Fre PowerLepow ProductsTesla 70DVarious

The 2019 State of Content Marketing [Infographic]

Are you considering where to invest your marketing budget this year? Want to know how your content strategy measures up against other brands? The team from Zazzle Media share the stats you need to know from their recent survey in this infographic. They break things down as follows: Marketing […] Source www.socialmediatoday.com

How to manage an international project team

The world is getting smaller.Well, it isn’t physically getting smaller but that is one way of saying that global communications have become so fast paced that the world is really one community in a lot of ways. With the advent of the internet, email, instant messaging and VOIP, it is entirely possible to do business […]

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