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This article is based on a talk that Soliton Solutions hosted at the 2018 Game Developer Conference in Poznan, Poland

Getting the attention of press and media is crucial when exhibiting. So how do you get a journalist to write about you, when there are hundreds of interesting exhibitors to compete with?

Many tech entrepeneurs know there is value in exhibiting at conventions and trade shows, but achieving the desired results is more elusive.

This article will present the most important cornerstones of getting the optimal value out of your exhibition.

Move out of the booth to grow your network and drive traffic

How much time you spend on this depends on the goal of your exhibition but if you want to build relations with other developers and industry people you need to take a stroll over to their place and engage yourself in their products. Then kindly ask them to come over to your place and try your product. This is especially important if you want to get business contacts, but also gives opportunity to cross promotion and tapping into each others fanbases.

The post How to Stand out over Your Competition at Trade Shows appeared first on Soliton Solutions PR.

Soliton Solutions hosted a talk on creating media buzz and hype at this years Game Developer Conference in Poznan, Poland

This article will let you catch up on the basics even if you missed the talk

Getting the attention of press and media is crucial when exhibiting. So how do you get a journalist to write about you, when there are hundreds of interesting exhibitors to compete with? Many video game developers know there is value in exhibiting at conventions and trade shows, but achieving the desired results is more elusive. This talk will present the important cornerstones of getting the most value out of your exhibition.

Move out of the booth to grow your network and drive traffic

How much time you spend on this depends on the goal of your exhibition but if you want to build relations with other developers and industry people you need to take a stroll over to their place and engage yourself in their products. Then kindly ask them to come over to your place and try your product. This is especially important if you want to get business contacts, but also gives opportunity to cross promotion and tapping into each others fanbases.

The post GIC 2018 Talk, “How To Create Media Buzz At Trade Shows” appeared first on Soliton Solutions PR.

Agile analysis is being spoken of more and more frequently in the world of business analysts. This form of analysis is becoming more and more popular as the next generation of business owners comes into play. It is a more hands on approach to the business analysis. There is more communication. Face to face discussions occur more frequently. E-mails and faxes are becoming few and far between. So what is agile analysis?

Agile analysis is the warm concept of business trouble shooting. The business analyst who uses agile analysis is more of a hands on type of person. The stakeholders who demand agile analysis are more informed than the normal upper management. Agile analysis incorporates all stakeholders and participants into one unit each with a given task. Communication channels are always open when it is concerning agile analysis. The qualified business analyst is more dependent on his or her people skills with agile analysis than any other type of productivity.

Analysis answers the questions of who, what, why, when, and where. The infamous how much is also in there somewhere. Who is it for? What do they want? Why do they want it? When do they want it? How much is it going to cost? Where will it be used? If you can answer these questions with the data and information you gather then you are well on your way to solving the issues at hand. With agile analysis throw all of this out the window.

Agile analysis is personable. The business analyst will want to be in constant communication with the stakeholders. He or she will want to have more personal contact with them versus e-mails and faxes. The stakeholders are key in agile analysis. They will be more of a hands on client. They will want to be in every step of development.

In short, with agile analysis the business analyst and development teams will work hand in hand to deliver working software in a quick manner. They will be able to get face to face feedback allowing for changes to be made for the client. A working model structure will target each step or phase. The results will be classified as just in time solutions.

As each phase in presented the stakeholders will be able to generate questions of compatibility. They will be able to analyze the progress to determine if it will still work within the guidelines of the scope of the project. Each phase meeting will be a kind of question answer segment for the teams. This will ensure all parties involved know what is happening and what is going to happen.

Agile analysis has become more widely used over the past few years. Customers are finding they like the quick approach to the issues. New business analysts are enjoying the close contact with the stakeholders. IT likes being able to produce code that is going to be utilized and not just dumped. The end product is developed as an anticipated program. Agile analysis in some cases can be more cost effective. It is a win win situation.

The key is to analyze the entire market, come up with a revenue goal, and explore how to reach said goal in the most efficient way possible.

Increasing your market share or sales might depend simply on visibility, or it might depend on more specific factors. Such as a solid network, good press, or finding the right business partner.

Have you considered exhibiting at a trade show?

A trade show is the only place where you can engage a huge amount of press, customers and other businesses very personally over such a short time. It is probably the most cost effective marketing method out there.

But very few know how to make the most of its potential…

We will craft a unique strategy based on your product or service to make your exhibition the most memorable and attention grabbing one. We also make sure you’re exhibiting at the most relevant event or trade-show to make sure you reach the right demographic. We will design your booth and all accompanying accessories. We provide creative and unique solutions that help your product stand out in the crowd.

Our service is unique and arguably the most cost effective marketing method out there. However, it is definitely the most exciting one. Ask us about it!

Contact Soliton Solutions

The post What is Agile Analysis? appeared first on Soliton Solutions PR.

It does not matter what project you are going to undertake. It is not important what industry you are going to be assessing. What is important is you know what you are going to do. You must as questions. You must find what it is the client wants. Presented is a list of obvious questions every good business analyst should know the answer to when starting a project.

1. What problem is this business having that you hope to solve by developing this project? It should be obvious as to why you would ask that question. If you do not understand what the problem is then you can not help to solve it. Also, when reading the project program it may not be clear as to what the client actually wants. The scope may only tell you what they would like to see happen. It could and often times is not focused on what the true issues are.

2. What is the business doing at present to alleviate or solve the issue? What has been tried in the past? You must understand what the client is doing in order to understand what must be done. You do not want to develop a project plan overview only to have someone tell you it has been tried. Listen to the customer. Find out what they have done. Ask questions while you are listening. On your toes brainstorming so to speak. Listen to what has not worked.

3. What inside resources will this project be utilizing? What outside resources will be necessary? You will want to determine where your help and team players are coming from. You may be familiar with most of the IT, but if the client wants to outsource it is a different game. You may have to make a list of external interactions. Define the company’s strengths and weaknesses. This can be most advantageous.

4. Have you determined a vision for the project? The business analyst will compare this scope with the one he or she will develop to ensure consistencies and a parallel outlook. In other words make sure you are on the same path. This is sometimes easier said than done. Communication is the key to success with this question.

5. What risks to you foresee and are you willing to take them? A conservative client may not be inclined to take large risks. Getting them to be specific can help when generating the project program. You may also be able to overcome some of their fears or doubts by explaining the risk factor more thoroughly.

6. Are you under any type of time constraint? There has to be a set time frame for the outcome. A goal can be reached for any project if time is not a factor. Most clients have time constraints which affect every avenue of business. You will want to know what these are and plan accordingly.

7. What is the projected cost of the program? An aggressive business analyst may be blunt and honest by wording the question like this. What is the projected budget and can it be deviated from? There are times certain steps must be taken which can cause a project to run over budget. Other plans of action may not need implemented because management was not fully aware of certain assets available. It is best to know exactly what is going into this project for the project program to succeed.

8. Who is the end user? What support will they have? You will need to know this in order for the program to even fulfill it’s purpose. Marketing data must also be collected to incorporate what the end user is asking for. The goal is to reach the objective with everyone satisfied. A business analyst can not do this without talking and listening to everyone involved.

But there are many ways to accomplish that. What is right for one company might not be right for another.

The key is to analyze the entire market, come up with a revenue goal, and explore how to reach said goal in the most efficient way possible.

Increasing your market share or sales might depend simply on visibility, or it might depend on more specific factors. Such as a solid network, good press, or finding the right business partner.

Have you considered exhibiting at a trade show?

A trade show is the only place where you can engage a huge amount of press, customers and other businesses very personally over such a short time. It is probably the most cost effective marketing method out there.

But very few know how to make the most of its potential…

We will craft a unique strategy based on your product or service to make your exhibition the most memorable and attention grabbing one. We also make sure you’re exhibiting at the most relevant event or trade-show to make sure you reach the right demographic. We will design your booth and all accompanying accessories. We provide creative and unique solutions that help your product stand out in the crowd.

Our service is unique and arguably the most cost effective marketing method out there. However, it is definitely the most exciting one. Ask us about it!

Contact Soliton Solutions

The post 8 Questions every Business Analyst Should Ask appeared first on Soliton Solutions PR.

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically the techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign.

Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to utilize the Internet to research or purchase the products or services you sell is not guaranteed. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is not worthwhile.

Conducting market research can do a great deal to help you determine whether or not you should invest in an Internet marketing campaign for your business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet. Hiring a firm specializing in market research is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine your business can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your business online.

Again, seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in the industry of Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.

The potential for success with an Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users value these results and are not likely to seek out websites which do not rank well with search engines. Conversely, high ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means you can gain traffic directly from these links.

Another way to enjoy a successful Internet marketing campaign is to orchestrate an affiliate marketing campaign. Affiliates are essentially website owners who place a banner ad on their website to direct traffic to your website. Typically, affiliates are only compensated when the advertisement on their website produces a desired effect such as enticing the users to click through the advertisement, resulting in a sale or resulting in another action such as filling out a survey or registering with your website. Affiliate marketing can not only be highly effective but it is also cost effective because you only pay the affiliates when they produce results.

But there are many ways to accomplish that. What is right for one company might not be right for another.

The key is to analyze the entire market, come up with a revenue goal, and explore how to reach said goal in the most efficient way possible.

Increasing your market share or sales might depend simply on visibility, or it might depend on more specific factors. Such as a solid network, good press, or finding the right business partner.

Have you considered exhibiting at a trade show?

A trade show is the only place where you can engage a huge amount of press, customers and other businesses very personally over such a short time. It is probably the most cost effective marketing method out there.

But very few know how to make the most of its potential…

We will craft a unique strategy based on your product or service to make your exhibition the most memorable and attention grabbing one. We also make sure you’re exhibiting at the most relevant event or trade-show to make sure you reach the right demographic. We will design your booth and all accompanying accessories. We provide creative and unique solutions that help your product stand out in the crowd.

Our service is unique and arguably the most cost effective marketing method out there. However, it is definitely the most exciting one. Ask us about it!

Contact Soliton Solutions

The post Will Internet Marketing Work for Your Business? appeared first on Soliton Solutions PR.

Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign.

Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographical information for the target audience. The results should also include information on how to reach this target audience.
A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.

The aesthetic attraction of a website can greatly contribute to how the website is viewed by the members of the take goal audience. A website which is expected to attract the attention of an older generation gone more conservative tastes should optional attachment together happening muted colors, tidy design and conservative graphics. This will by now to ensure the set sights on audience enjoys the website. Conversely if you are looking to attraction to a younger audience considering more intensely developed viewpoints you might chose to design the website once bold colors, eye catching graphics and creative design features.

The copy you include on your website should also take your target audience into consideration.

Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.

Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience.

You may wish to include audio and video clips on your website but these clips should appeal to the target audience. For example if your website sells skateboards you might consider incorporating audio clips from punk rock bands as opposed to country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture. Keeping these details in mind is very important for Internet marketing.

But there are many ways to accomplish that. What is right for one company might not be right for another.

The key is to analyze the entire market, come up with a revenue goal, and explore how to reach said goal in the most efficient way possible.

Increasing your market share or sales might depend simply on visibility, or it might depend on more specific factors. Such as a solid network, good press, or finding the right business partner.

Have you considered exhibiting at a trade show?

A trade show is the only place where you can engage a huge amount of press, customers and other businesses very personally over such a short time. It is probably the most cost effective marketing method out there.

But very few know how to make the most of its potential…

We will craft a unique strategy based on your product or service to make your exhibition the most memorable and attention grabbing one. We also make sure you’re exhibiting at the most relevant event or trade-show to make sure you reach the right demographic. We will design your booth and all accompanying accessories. We provide creative and unique solutions that help your product stand out in the crowd.

Our service is unique and arguably the most cost effective marketing method out there. However, it is definitely the most exciting one. Ask us about it!

Contact Soliton Solutions

The post Optimize Your Online Marketing To Your Target Audience appeared first on Soliton Solutions PR.