There's a reason hundreds of thousands of people attend trade shows like the CES in Vegas.

Trade show floors are buzzing with action as thousands of attendees search for solutions that meet their companies unique needs. With a carefully thought out marketing strategy your brand can stand out from the rest and gain incredible results.

There's much value to be claimed, for visitors and exhibitors alike.

Really whatever your company is in need of it can find it at a trade show. Investors, partners, customers, distributors, press. You name it..

99% of marketers said they found unique value from trade shows they did not get from other marketing mediums

• Their 3 most valued aspects of trade shows were:  60% of exhibitors said they value the ability to see lots of prospects and customers at the same time; 51% of exhibitors said they value face-to-face meetings with prospects and customers, and 47% said they value the ability to meet with a variety of players face to face, such as customers, suppliers, resellers, etc.   Source:  CEIR: The Changing Environment of Exhibitions
  • even if digital marketing is growing along our continued use of technology and the internet, exhibitions without a doubt provide something that customers can´t get from the internet.

99% of marketers said they found unique value from trade shows they did not get from other marketing mediums

• Their 3 most valued aspects of trade shows were:  60% of exhibitors said they value the ability to see lots of prospects and customers at the same time; 51% of exhibitors said they value face-to-face meetings with prospects and customers, and 47% said they value the ability to meet with a variety of players face to face, such as customers, suppliers, resellers, etc.   Source:  CEIR: The Changing Environment of Exhibitions
  • even if digital marketing is growing along our continued use of technology and the internet, exhibitions without a doubt provide something that customers can´t get from the internet.

When you are able to shake hands with a potential client, look them in their eyes and speak to them face to face, your message has a far better chance of being remembered.

This experience cannot be recreated digitally, making trade shows the perfect venue to reach customers directly.

Trade shows offer a unique opportunity for you to see how attendees interact with your product and hear the questions they ask.

This way you can get a deeper understanding of your ideal customer. Use the trade show experience to gain insight into how to improve your product, to see how your customers use your product, and to get valuable testimonials and feedback.

Because you got a ton of leads and prospects at the trade show doesn't mean you're finished. The most exceedingly terrible mix-up a startup can make is to get languid, in light of the fact that individuals will disregard you.

You can give your business a huge lift in the event that you go to the correct trade show events. Simply recall that those sales don't come shabby, so you need to strive to create and look after relationships.

From small businesses to large corporations, trade shows provide unique opportunities to increase exposure and connect to consumers on a personal level.

Small businesses can use trade shows as a platform to spread the word about exciting company news, products and promotions to gain valuable exposure. While a large exhibit may not be in the budget, a smaller 10’ x 10’ exhibit can have a big impact using smart design elements like kiosks, counters and product displays.

Creating video games is an art, no doubt. The problem is that it isn’t easy to come up with ideas for video games. And even when we do get an idea, it doesn’t seem as fresh or exciting as we want it to be. The following offers a few ways you can generate some creative ideas to keep your video game as fun to play from beginning to end.

1. Make it funny. Humor has a wonderful way of transforming the seemingly dreadful boring into something that’s not only tolerable, but engaging as well. And if boredom is an illness, laughter is its cure. If you can inject jokes, funny imagery, or goofy characters into your game, your players will relax and associate your game with good feelings – a definite formula for success.

2. Let your mind wander off the beaten path. Since much of our thinking is associative anyway, there’s no reason why you couldn’t manifest this association into your video game. When one idea makes you think of another, include it as part of a video game no matter how illogical the connection is (at first). Remember that video games are your platform for creativity. It’s time to be a little wild and a little unconventional. Without this free-form thinking, we surely wouldn't have the creative gems that we have today. You can always restore a sense of logic back into the game at an appropriate time.

3. Make your dreams come true. Literally, turn your dreams into video game scenarios. Had a nightmare lately? Include the scary thing in the game. Had a ridiculously stupid dream lately? Include it in the game as a detour or distraction. Sometimes dreams can be more interesting as life, and as a video game developer, you want your games to be the same. Keep a dream journal and write down those bizarre experiences you have at night. Your gamers will thank you for it.

4. Copy nature. Let’s be honest - Nature is pretty weird. We have bees flying around and pollinating plants. We have water evaporating into the sky and then falling down from clouds as rain. Childbirth is a strange phenomenon itself, and germs – the smallest thing on the planet can bring down a herd of elephants. If you could emulate some of this crazy stuff in your own video games, you will have done what every man secretly wishes he could do himself. And that’s take nature into your own hands and shape it into the reality you want! But don’t copy nature faithfully. Twist it around. For example, instead of bees flying around and pollinating plants, your video game could have 3-inch aliens flying around and pollinating brainwashed FBI agents. Starting to get the idea?

5. Dig into History. Another good resource for video game material is our own history – but not the boring stuff. We’re talking about the good stuff. The embarrassing stuff. Look for odd and weird news online and include the asinine things that people have done in the past as part of your game’s plot. Your players won’t believe what they’re seeing!

6. Go Metaphor Happy. Metaphors are figures of speech in which expressions are used to refer to something that it does not literally denote. It simply suggests a similarity. We’re not sure, but we’re pretty convinced that a lot of the space ships in video games are based on what we call the “nuts and bolts” metaphor. If you look closely at the designs of some of these vehicles, and then look at some of the tools you have in your toolbox, you’ll start to see a similarity among the two like we did. You can do the same in your video games to come up with some really unique imagery and situations.

7. Play the video game before it has begun development. That sounds crazy, but it can be done and it’s an excellent way to get the plot down. To make this work, relax yourself and visually imagine that you’re playing the game from start to finish. Let your mind suggest scenes, characters, plots, and strategies. Write down the game as its being played before your mind, and then repeat for each twist that you’d like to see implemented in the actual game.

8. Throw the plot into the mixer. There could probably be nothing more challenging in a video game than plot twists. As long as it’s not too confusing to the point where players complain and quit playing, rearranging its plot could lend to some fun mind-bending twists that no one would ever predict. Try putting the game’s beginning in the middle, or introduce all the subplots in the beginning of the game and have it all start to make sense toward the end (Think, “Pulp Fiction”).

9. Look at the game with someone else’s eyes. You may already know how you want your game to play, but so may everyone else. To inject some real creativity into your video game, design it as if it were presented from the eyes of a child, a lizard, or an inanimate object like a television. This exercise will not only keep the game intriguing for it’s players, it will also keep its development challenging and interesting for you! Don’t be surprised if your newfound view changes the game throughout its development. A new perspective has an interesting habit of creating new purposes and new solutions.

10. Challenge the rules. Try to remember that most advances in anything (not just video games) came about from challenging the rules. To make this work, think of the rules imposed on video game developers in the past and just break them! Do the opposite. Where they say you can’t or you shouldn’t – go on and do it. As long as your rule-breaking spree causes no harm and doesn’t jeopardize the integrity of the game, try it!

11. Don’t call your project 'a video game'. Sometimes when you change the name of something, you start to view it differently. This is because different words move a line of thought into a different direction – a different direction that sparks new ideas.

12. Combine ideas. We’re often told to ditch the first, second, or even third idea that we come up with for a project in favor for a much stronger idea. But instead of ditching these ideas, why not combined them into one. Combining ideas is one of the easiest ways to come up with new ideas and you can do the with your game. You could combine life forms, scenery, and all kinds of things. The end result would be nothing short of amazing and all the while, your players will wonder, “How did they come up with this stuff?!”

- Are you a game developer? -

Have you considered exhibiting at a trade show?

Keeping up hype for a video game is absolutely vital to success. No hype, no sales.

A trade show is the only place where you can engage a huge amount of press, customers and other businesses very personally over such a short time. It is probably the most cost effective marketing method out there.

But very few know how to make the most of its potential...

We will craft a unique strategy based on your product or service to make your exhibition the most memorable and attention grabbing one. We also make sure you’re exhibiting at the most relevant event or trade-show to make sure you reach the right demographic. We will design your booth and all accompanying accessories. We provide creative and unique solutions that help your product stand out in the crowd.

Our service is unique and arguably the most cost effective marketing method out there. However, it is definitely the most exciting one. Ask us about it!

Contact Soliton Solutions