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2020-05-18 Helsingborg, Sweden:

KIPA (Krahbichler Intellectual Property Advisors) has earned a reputation as one of the best IP firms for providing highly specialized professional advice to the medical device industry. Now KIPA provides quality IP services for diverse clients involved with innovations in several technological fields.

With the ongoing Covid-19 situation there has been an increased interest in developing medical technologies.

In order to aid this commendable effort KIPA is going back to its roots and is inviting any developers of medical devices or technologies to come to KIPA for help with securing the intellectual property side of this new push.

The world has handled this pandemic fairly well. One thing that is certain is that when the next global medical event takes place the world will be more ready than ever.

With 13 years of experience with aiding the medical device industries IP needs you can be sure that KIPA is up to the challenge. KIPA handles cases for clients ranging from startups to major industries and universities. 

Should you have any questions or concerns regarding the development of new medical technologies KIPA will have the answer. A great start for any new technology is a freedom to operate analysis to ensure that your technology will reach the market without unnecessary delays.

“We look forward to assist our existing and future clients in these challenging times. Strong IP protection has proven to support and strengthen the development of medical devices. This is for sure also valid for medical devices assisting Covid-19 patients and to fight the Coronavirus globally.” - KIPA CEO Erik Krahbichler

KIPA (Krahbichler Intellectual Property Advisors) is an European IP boutique working with global clients. KIPA is specialized in medical technology (medtech) but handles any kind of IP cases. KIPA is experienced with prosecutions, litigations, oppositions as well as trademarks.

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If you want more information about KIPA please contact KIPA at mail@kipa.se.

For press enquiries contact press@solitonsolutions.com

KIPA AB 

Drottninggatan 11

SE-252 21 Helsingborg

SWEDEN

VAT No. SE556713724401

http://Kipa.se

Media mentions:

https://www.intellectualpropertymagazine.com/people/kipa-calls-for-medical-device-applicants--1.htm

https://www.med-technews.com/news/ip-firm-shifts-focus-back-to-medical-devices/

26 – 29 NOVEMBER 2020 | SHANGHAI WORLD EXPO EXHIBITION AND CONVENTION CENTRE

April 2020 – Design Shanghai, Asia’s unmissable design show, will now take place  in November in response to the ongoing COVID-19 situation, allowing greater flexibility and opportunity for both exhibitors and visitors all over the world who are planning to visit the show.  

Design Shanghai 2020 fair will run from 26 – 29 November 2020 while the venue will remain the same, the landmark Shanghai World Exhibition and Convention Centre in the Pudong District of Shanghai.

In the meantime, Design Shanghai will continue to support and engage the design community, both in China and internationally, launching a digital programme to connect with its global partners and supporters.  Later on in May Design Shanghai will again partner on XTD with two weeks of design activity taking place throughout Shanghai.

DIGITAL FORUM SERIES LAUNCHES IN MAY

While there will be no physical fair in May, Design Shanghai is curating a special programme of digital events and initiatives, partnering with internationally renowned designers and brands on its social channels. The new digital programme will debut on May 1^st with the Digital Design Forum Talks series.

Poster for Design Shanghai Digital Forum Talks

Globally renowned designers such as Michael Young, Kelly Hoppen and Andre Fu will take part in Instagram Live interviews each Friday in May, allowing exclusive access to its worldwide design community who will be able to ask questions of these designers in real time. In addition to Instagram, Design Shanghai will publish news on other highly popular social channels in Asia including Wechat, Weibo, Yizhibo and Tik Tok, as well as Facebook and Twitter, which has over 373,000 followers in total.  Design Shanghai will also continue to communicate news about the forthcoming show through its regular newsletters which go to over 200,000 subscribers all over the world.

XINTIANDI DESIGN FESTIVAL (25 MAY – 8 JUNE)

Look Through New Eyes by Kokaistudios at Xintiandi Design Festival in Shanghai

The theme of this year’s Xintiandi Festival, which will run from 25^th May – 8^th June, was chosen before the global crisis created by COVID-19 but is now particularly timely and relevant.  For 2020, the Festival will focus on the link between people and how they connect with one another.  Designers have been briefed to realise the theme of ‘Together!’ and how communities can interact with each other within a rich and productive dialogue.

Happy Together by MDO at Xintiandi Design Festival in Shanghai

Design Shanghai’s sister show, Design China Beijing, will take place from 24 – 27 September at the National Agricultural Exhibition Centre.  As in previous years, it will again showcase some of China’s most exciting brands as well as the latest products from leading global design brands across three design halls: Contemporary, Classic & Luxury and Accessories & Objects.

ENDS

About Sensabues AB – Sensabues is a Swedish company with exclusive ownership of a novel method and device to detect non-volatiles in breath. Over 20,000 breath collection devices have been deployed across targeted applications/markets worldwide. There are over 35 technical papers published with data from multiple worldwide studies and large scale field trials by independent third-party labs, institutes, hospitals, clinics, prisons, schools, and sports authorities. To date, over 80 different drugs and compounds have been detected across 25 different categories of substances using this method.
www.sensabues.com

About RCU Labs, Inc. – RCU Labs, Inc., was founded by an established team of eminent scientists, with an extensive background in clinical pharmacology, toxicology and molecular medicine, with the aim of developing new testing approaches to address a number of currently pressing problems facing law enforcement, governing bodies, employers and employees worldwide. RCU Labs, headquartered in Roseville, CA, is accredited to the ISO/IEC 17025 international standard in chemical and forensic testing. The company currently has four patents pending that support the underlying technology behind the RCU Test.
www.rculabs.com

For more information please contact:

John Trainor, Sensabues AB
john.trainor@sensabues.com
+44 (0) 781 808 7755

Humlegårdsgatan 4,114 46, Stockholm,Sweden

www.sensabues.com

Or

Dr Mike DeGregorio
mdegregorio@rculabs.com
+1 (0) 916 771 3114

408 Sunrise Avenue, Roseville, CA 95661​, USA

www.rculabs.com

Marketing and Advertising, though they sound similar they're really not.

Advertising is just a section of the larger game referred to as selling. selling encompasses complete conceptualization of a complete right from analysis to planning to advertising to sale. Advertising, on the opposite hand could be a element of the selling method that is nothing however conveyance the message through sort of mediums to market the merchandise.

Advertising is one in all the foremost vital element of a selling strategy and conjointly the most dearly-won. Advertising constitutes causation the message across the general public concerning your company, product or services.

It conjointly constitutes behind the scenes work just like the method involving formation of assorted ways and turning out with a right one to focus on the viewers. The strategy consists of coming up with things like putting ads, deciding what media to use, what time, frequency etc.

The advertisements are usually placed via mediums like tv, snail mail, newspapers, internet, emails, radio, magazines, mobile electronic communication, flyers, billboards etc. the foremost fashionable one is in fact tv though advertising on web is changing into more and more popular too.

Easiest way to differentiate marketing from advertising and marketing is to consider advertising as a cake and if you cut the cake, marketing as one of the portions of that cake.

The other portions of cake are market lookup of the product, product designing, media planning, PR, product pricing, purchaser satisfaction, client support, sales and many more.

All these elements or pieces of cake ought to work independently however mutually in achieving the bigger intention i.e. promote product and construct company’s recognition in the market. Marketing is a marathon technique involving many tasks that involve hours occasionally days of research.

The lookup part of advertising takes the longest period as it involves completely understanding the conduct of people toward a product.

Designing the product and growing advertising strategy is additionally a time ingesting process. Only elements that take less time are executing classified ads and sales. Marketing can additionally be perceived as a medium between customers and the company.

But many businesses often make the mistake of confusing advertising with marketing. 

In advertising, they attempt to copy large firms like Coke and Pepsi, but they merely overlook the job behind it. For example, the classic example of this is the company logo.

Many business owners are hysterical concerning the logo of their company in their advertisements that they suppose that it'll merely herald the sales.

One ought to additionally keep in mind that these corporations pay fortunes on advertising, which a new start up business simply can’t do.

Rather than spending unnecessary money on branding your product one should invest money and time in communicating with the consumers so that they can address their expectations.

After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.

 
Smart marketers are aggressive in approach instead of passive. They provoke reader’s minds by prompting them to try and do one thing instead of simply creating them knowledgeable of the merchandise. good marketers additionally bring home the names, addresses and phone numbers of individuals United Nations agency are extremely fascinated by hiring your company by using aggressive selling.

Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.