Is your trade show booth beginning to show its age?
Have people seen your booth so many times that you've gone way past branding and on to boooooring? Are you just wishing you had the money to buy a new trade show booth, but can't scrape enough together to purchase one?
Well, you'll be happy to know that it really isn't necessary to buy a whole new trade show booth. You can fix up the old one in no time flat AND with little pain to your bottom line.
One of the first things you can do to spruce up that old trade show booth you have is to buy or plan on renting some nice palm plants or other large plants to put out front. Plants and greenery not only help disguise some of the booth's wear and tear, they create an extremely inviting and welcoming environment. The really great thing is that most convention centers and exhibit sites have greenery available for you to rent which saves you a great deal of money in shipping and freight charges-not to mention the wear and tear on your back!
Another inexpensive way to perk up a tired-looking trade show booth is to get some new graphics and visuals for it. Most trade show booths are configured so that the panels in them can easily exchange one set of visuals for another. It isn't necessary to change them all, either. Just by changing a couple or even one panel, you can create an entirely different look.
Better yet, if you can't afford new panels for your trade show booth, you can have patches made that you can place on top of old visuals and images to cover old messages that are no longer valid or to replace old information with new information. Patching is a simple, inexpensive technique that can allow you to make big changes for just a little, um, change.
While you're at it, look into buying some cool spotlights or track lights for your trade show booth too. Why? Again, these are great for camouflaging signs of wear and tear. Using lights to spotlight just one new panel on your trade show booth, for example, creates a focal point for your booth so that people's eyes are drawn to that-and away from the places you don't want them to notice as much. Lights can also be used to just make your booth more cheerful and upbeat. If you haven't used them in the past and start using them now to automatically update the look of your trade show booth.
Ask us how we can help you restore your old and worn booths
Johny (John-Erik) Krahbichler is an exhibition specialist at Soliton Solutions and an experienced tech-journalist. Mr. Krahbichler's main expertise lies is in the consumer electronics industry as well as business & marketing strategy.
Currently Johny is using his experience from covering trade shows such as the CES to work with trade show exhibition marketing.
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